It is not a question of why you have something from Pauls Boutique. It has become the single most popular brand for womens clothing and accessories. It is now about what you are wearing from Pauls Boutique. Now that the fashion house has its hands in all kinds of retail, you will find many original Pauls Boutique stores and franchises here as well as internationally.
It has come really far from being a market stall in Portobello market in London and now it stands as brands with its footing in many retail businesses. So how did it achieve all this? With a few really good ideas. The clear tactics that sell goods from Pauls Boutique stores
Organization:
The biggest reason Pauls Boutique products sell are because of the logo. There are about 3 to 4 variations of the logo and sometimes you get to have each logo embroidered differently onto you clothing and bags. So a degree of patronization and a degree of customization makes customers use the products with a certain amount of pride.
Fashion:
Yes this quite an obvious point but what needs to be pointed out with Pauls Boutique the main focus is not to look nice but to really stand out. That is why the designs that are used are loud and bold. This is a reason why it is also more popular among younger woman who share such temperament. These are the women you see at Pauls Boutique stores.
Categorical Expansion:
Otherwise known as merchandising. Pauls Boutique stores make all of their sales by catering to an established fan base. The brand has established itself among fans and it makes it products to cater to fans. That is why they are always getting into newer markets. Some time back last year, they got into the winter clothing section. Most recently they even started selling watches. Each product carries the signature style and thus throngs of customers rally to buy products.
Retail Expansion:
What do you do when you have already got a fan base? Open a new market spread the word and reaches out to newer customers easily. That is a common technique and it is one that is being carried out by Pauls Boutique. This works much better if your brand is already famous. Currently Pauls Boutique has 12 stockists in the UK right now and 22 stockists worldwide in countries like Germany, Greece, Saudi Arabia, etc.. With 17 boutiques who sell fashion brands separately. You can imagine the magnitude of growth that Pauls Boutique is seeing.
Providers that provide Pauls Boutique Bags are making profits but it is also possible to earn yourself by promoting Pauls Boutique Bags yourself. The benefits of advertising are that you will be advertising more products because you will be advertising to the retail store outlet stores. This implies that you are confident to create income when you need to.
